Ways To Make Money Online

 

Midroll Ads: These ads play full screen and appear in videos that are more than 15 minutes long. They play just like television commercials, interrupting the video periodically to show an advertisement.

Viewers must watch the ad before the video continues playing so you’ll be paying whenever the ad runs and not when the viewer watches a certain amount of the ad.

These ads can appear on desktop, laptop, and mobile devices. Advertisers can insert ad breaks at natural pauses in a longer video for a more streamlined viewing experience.

Most people are used to seeing commercials when watching a video, so this type of ad isn’t as annoying as some of the other types. Since these are non-skippable, you are charged on a CPM basis – that’s Cost-Per-Mille, where “mille” stands for a thousand views.

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Rather than charging you per click, YouTube will charge you a fee for every thousand views.

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Setting Your Advertising Budget

YouTube advertising cost ranges (on average) from $0.10 to $0.30 per view or impression, however the overall cost for each ad campaign can vary based on a variety of factors, such as:

• Your advertising goals.

• The type of YouTube ad you’re running.

• Advertising audience targeting preferences.

• Your daily budget.

And of course, the cost to create the video itself. As of 2021, the average business sets a $10 daily budget for its YouTube advertising campaigns. The key is to set a reasonable budget and be realistic about your advertising goals.

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YouTube is a great way to maximize traffic and increase awareness for your business, but it’s important that you set a clear objective right from the start. Also keep in mind that since YouTube requires that you pay only for the ads that are viewed, you’ll be able to effectively determine your overall advertising costs based on how many views you’re aiming to reach. You’ll also want to closely monitor your results. You can easily gauge the effectiveness of your ads by tapping into the available metrics that will give you important engagement-based data, such as likes, shares, comments, watch-time, and what Google calls “brand lift”.

Brand lift is “a measurement of the direct impact your YouTube ads are having on perceptions and behaviors throughout the consumer journey.”

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So, begin by creating a cost outline that includes all your upfront costs, such as video creation, script writing, etc.

Then, choose the right type of ad for your business and set a reasonable campaign goal. Tip: If you are looking to decrease advertising costs, you might want to consider working with a YouTube advertising partner where they take care of the video production process for you. Resource: https://www.youtube.com/ads/resources/creativedirectory/

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style="color: #2ca74a; font-size: 36pt;">How to Define Your Target Audience

Reaching new audiences is easy with YouTube ads, but it all starts by defining your target audience.

You’ll need to brainstorm and figure out which types of people would be interested in your product or service. That will be based on things like age, location, socio-economic status, educational level, interests, etc.

Don’t be vague, either. “Men” or “Women” just won’t work. Think more along the lines of “30-something career women with 2 children who are interested in starting a home-based business.”

The key is to narrow down your search as far as possible.

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Market research, and being able to define your target audience in a nutshell is important in understanding the customer and how they are going to make purchase decisions.

Targeting a specific audience will also help your ad campaigns reach the right people—those who will relate to your company’s message and will be interested in your products or services.

Let’s say your company is marketing a new educational toy. Your target audiences might be children who are X-years old, parents, grandparents, teachers, and maybe educational specialists.

Now you only need to target those people with your ads to find some potential clients! You can insert your ad into anything from a children’s video to an educational show for parents—whatever you believe is not only relevant, but likely to trigger a positive response.

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That way, you’d get the exposure to different audiences for the same basic ad. Of course, you’d want to tweak the ad to appeal to different ages and demographics.

Remember that your target audience isn’t the same as your target market.

Both are centered around dividing customers into different groups to help you make informed business decisions.

A target market, however, is a specific group of consumers at whom your company’s products and services are aimed.

A target audience defines that that group using demographics, interests, and buying history.

To put it another way, you can define your target market by finding your target audience.

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For example, if your target market is “young men aged 20-35,” your target audience might be “young men aged 20-35 living in New York City.”

You can then divide your audience into groups or further define them using categories like the following:

Purchase Intention: a group of people looking for a specific product or service who are looking for more information before they purchase.

Examples would be consumers in the market for a laptop, automobile, television, or an item of clothing. This sort of information is important so you can see how to better direct your messages to your audience.

Interests: a group of people who are interested in the same thing, like hiking or knitting or basketball.

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Knowing this information helps you to connect with your audience in a relatable way and figure out buyer behaviors and motivation.

For example, customers interested in baseball memorabilia would most likely be interested during baseball season, when they can show off their purchases during the games.

Another example: if you discover that a large group of your audience is interested in eating out, you could figure out a way to work that into your ads and attract even more attention.

Subcultures: groups of people who identify with a shared experience, like a certain music scene or entertainment genre.

People define themselves by these subcultures and you can use those to better understand who you’re reaching out to.

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For example, if you think of how a certain subculture relates to your business—especially if you have a large potential audience— then you’re reaching your subculture.

Think of how Netflix markets to its different subcultures (people who like comedy, science-fiction, horror, and anime) using social media accounts directed at those groups.

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